1
Business & Contact Information
Business Name
Owner / Contact Name
Email Address
Phone Number
Business Address / Location
Current Website (if any)
Industry / Niche
Years in Business
2
Business Overview
Describe Your Business
What do you do, who do you serve, and what makes you different?
Your Target Audience
Who is your ideal customer?
Top 3 Competitors or Websites You Admire
Your Unique Selling Proposition
Why should a customer choose you over the competition?
Goals & Features
3
Website Goals & Primary Action
Primary Goal of the Website
What is the #1 action you want visitors to take?
Secondary Goals
Pages Needed
Select all pages you'd like included
Special Features / Functionality
Select all that apply
Branding & Design
4
Brand Identity & Visual Style
Existing Branding Assets
Brand Colors (hex or description)
Brand Fonts (if known)
Desired Website Aesthetic
Select all that apply
Color Palette Direction (if no existing brand)
Three Words That Describe Your Brand Personality
Reference Websites You Like
Share URLs of sites whose design you admire (any industry)
Photography / Visual Assets
Content & SEO
5
Content, Copywriting & SEO
Who Will Write the Website Copy?
Business Tagline / Slogan
Do You Need SEO (Search Engine Optimization)?
Target Keywords / Search Terms
What would your customers type into Google to find you?
Existing Content to Migrate?
Do you have text, images, or blog posts from an old website to keep?
6
Technical & Platform Preferences
Preferred Website Platform
Do You Have a Domain Name?
Domain Name (if owned)
Do You Have Hosting?
Any Systems to Integrate?
CRMs, scheduling tools, payment processors, etc.
Social Media & Timeline
7
Social Media & Online Presence
Instagram
Facebook
LinkedIn
Google Business Profile
Other Platforms / Directories
8
Timeline & Investment
Desired Launch Date
Hard Deadline? (grand opening, event, etc.)
Approximate Budget Range
Ongoing Maintenance & Support
9
Additional Notes
Anything Else We Should Know?
Special requirements, past experiences, concerns, or priorities
How Did You Hear About Us?