Client Discovery Brief

Spa & Beauty Website Design
Questionnaire

Please complete all sections to help us craft a website experience perfectly aligned with your brand.

✦ Fill out & return by email or print
1
Business & Contact Information
Business Name
Owner / Contact Name
Email Address
Phone Number
Business Address / Location
Current Website (if any)
Years in Business
2
Business Overview
Describe Your Business

In a few sentences, what do you do and what makes your spa / beauty business unique?

Business Type

Select all that apply

Target Clientele

Who is your ideal client?

Primary Competitors

List 1–3 local or online competitors (or websites you admire)

Services & Offerings
3
Services Offered
Services to Feature on the Website

Check all services you offer (check your top 3–5 as priorities)

Signature / Hero Service

What is the ONE service you want highlighted most prominently?

Pricing Display Preference
Design & Brand Identity
4
Branding & Visual Identity
Do You Have Existing Branding?
Brand Colors (if known)

List hex codes or describe: e.g. "blush pink, ivory, gold"

Brand Personality / Aesthetic

Select the words that best describe how you want your website to feel

Website Color Preference

If you have no existing colors, what palette feels right?

Websites You Love (for style reference)

Share 1–3 URLs of websites whose look & feel you admire (any industry)

Do You Have Professional Photos?
Website Features & Goals
5
Website Pages & Features
Pages Needed

Select all pages you'd like included

Online Booking Integration
Booking Platform (if applicable)
Special Features / Functionality Needed
Primary Goal of the Website

What is the #1 action you want visitors to take?

6
Social Media & Online Presence
Instagram Handle
Facebook Page URL
TikTok Handle
Google Business Profile
Other Platforms / Directories
Timeline & Budget
7
Timeline & Investment
Desired Launch Date
Is There a Hard Deadline?

e.g. grand opening, seasonal promotion, event

Approximate Budget Range
Ongoing Maintenance Needed?
8
Content & Copywriting
Who Will Provide Website Copy (text)?
Do You Have a Tagline / Slogan?
Three Words That Describe Your Brand
What Should Clients Feel When They Visit Your Website?
9
Additional Notes & Questions
Anything Else We Should Know?

Special requirements, past website experiences, concerns, or anything you want us to prioritize

How Did You Hear About Us?
Thank you for completing this questionnaire. Please return this form by email — we'll review your responses and be in touch within 2 business days to schedule your design consultation.